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Various Steps in Buying Process

Before discussing the buying process, it is important to recognize that various buying situations will have an influence on this process. First of all, consumers are likely to display various levels of commitment, depending on the nature of the purchase. It has been suggested that there are three such levels. 1. Extended problem solving In this situation,such as the decision to take a long-haul holiday, the consumer is likely to have a deep level of commitment, to make a detailed search for information, and to make an extensive comparison of the alternatives. 2. Limited problem solving In this situation, the consumer will have some degree of knowledge or experience already, but many factors will be taken for granted and the information search will be far more limited. A Second holiday at a favorite skiing destination maybe purchased in this way. 3. Habit...

Explain the scope,need and benefit of market segmentation

Market was defined as the place or areas in which buyers and sellers functions. Marketing is a exchange process. The products are matched with markets.A marketers and products are the twin factors on which all marketing process are based nothing happen in our economy, unless and until some body sales nothing. Hence selling is very essential and for selling markets is essential. Market is the aggregate demands for the potential buyers of commodity or services. The process of subdividing market is called as market segmentation.The term segmentation is the use to sub-divide the market or customers of the product in order to capture more sale effectively and efficiently. Even for product line having a similar needs of different need of market segments. "Market segmentation is the subdividing of a market into distinct subsets of customers, he any subset may conceivably be selected as a market t...

Devmogra Mata-Kuldevta of Satpuda Tribal

Tri bal society has been worshiping nature as a festival since ancient times. Those who are useful in life are worshiped as gods. In tribal society any festival is celebrated ones in a year. Pujara, Bodva and Modvi( Tribal Historians) of the tribal community have preserved the tribal cultural customs by preserving the oral tradition by keeping the annual festivals intact. Ø The unwritten but oral tradition of the tribals has been going on since ancient times. 15 thousand years ago people were wandering and living in forest. The group used to roam and earn their living by eating tubers and fruits from the forest. In Satpuda region at that time, Kolpasa, Goryakothar, Devgondari, Vinyadev, Rajapantha, Tarhamahal, Umravanu, Helbadev, Agipandar and Gimbdev etc. were head of the pressure group worked tirelessly to collect all kinds of grain from the forest and separate them for the benefit of the people. Ø They then did collective farming at Dhanya Dab and fille...

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